Stigma.

Stigma.  Our mentally ill loved ones deal with it every single day of their lives.  It's discrimination, a fear based form of shame by those who don't understand.

The only shame one should carry is how we each treat those less fortunate than us.  The mentally ill certainly didn't chose to have an illness of the brain.  They have enough to worry about, stigma isn't something that we need to add to their burden.

I've looked into my loved ones eyes and felt the pain that the 'words' and actions of others caused.  It's difficult for our loved ones to be around people judging them all the time.  

Open one person's eyes to the plight of mental illness and you begin to change the world.